Yokohama Tires Vs Continental: Review And Comparison [For 2023]

Cars are essential when you need to move around for work or leisure. Each car needs the right set of tires to give the best performance.

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Are Yokohama or Continental tires better?

Yokohama and Continental are top car tire brands. Both brands have been around for ages and are the tires of choice by millions worldwide. When comparing Yokohama vs continental, it’s crucial to note the advantages and disadvantages.

We spoke with tire experts and car technicians about the best car tires. They agreed that Yokohama and Continental tires are good brands. 

It’s good to note the pros and cons when comparing Yokohama tires vs Continental.

Yokohama Tires vs Continental: Main Differences

Comparing Yokohama tires vs Continental helps shed more light on both tire brands. This is one of the best ways to choose the right tire for your vehicle.

Advantages of Yokohama Tires

Less Noisy

One reason folks continue to enjoy Yokohama Tires is the Silent Tire Technology. The manufacturer continues to emphasize making less noisy tires for cars. This is important since it helps to improve the driving experience and comfort.

There are less distracting and less aggravating noises with Yokohama tires. This is because the top tread design limits hydroplaning during wet conditions.

Good R&D Investment

Yokohama continues to invest heavily in research and development. This has been a winning strategy since 1917, when the company began tire manufacturing. As a result, they continue to be innovative and produce top-quality vehicle tires.

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Top Brand

Yokohama is a top brand globally in Japan, where the company originates. The tire company first entered the U.S. market in 1969 and stood strong. Yokohama is a top brand because of the wide variety and diversity of car tires.

Improve Fuel Efficiency

It’s important to get the best gas mileage when driving, and tires play an important role in this. Yokohama tires are known for improving fuel economy thanks to low rolling resistance. This improves the car’s performance, and you spend less on fuel.

Safe Handling and Stability

Yokohama tires have a reputation for safe handling and stability. This causes high-level steering response even when driving at top speeds in different conditions. It’s important to have this ability, especially when many lane changes are necessary.

Tire stability and a solid grip are also essential when overtaking other cars and cornering. Yokohama is a dependable tire that continues to be trustworthy.6. Affordability

Price is a top issue for folks when seeking to purchase new tires for a car. Well, Yokohama has a reputation for selling affordable tires. Different price ranges depend on quality and requirements. However, the tires don’t cost an arm and a leg like other brands.

Disadvantages of Yokohama Tires

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Lack of Directional Stability

Icy conditions are marked with a lot of slipping. This is why tires with directional stability are important. Unfortunately, friction Yokohama tires perform poorly when it comes to directional stability.

Ordinary Warranty

There’s nothing exceptional about the Yokohama tire warranty. They follow set industry standards and don’t have additional offers that benefit vehicle owners.

Advantages of Continental Tires

Continental tires have been around for a long time. These tires have advantages and disadvantages worth noting before making a purchase.

Good Wet Traction

Good tires need to hold up and perform well in different conditions. Unfortunately, wet conditions can affect a car’s stability, causing slipping. Continental tires have a reputation for good wet improved traction, which comes in handy when braking.

There’s better tire contact when you brake on slippery paths. Stopping takes place at a safer pace which prevents losing control.

All-season Tires

A good tire is one you can use during different seasons. The top brands like Continental manufacture all-season tires that function effectively. These tires are still usable even during light snow conditions before being replaced with winter tires.

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Noise Reduction

The concept of noisy tires is one that Continental continues to configure. The goal is to produce noise-free tires that improve driving comfort. Continental tires have low noise levels even during wet conditions with lots of water on the road.

Promotes Fuel Economy

Yokohama tires promote fuel economy, which is important today with high gas prices. The manufacturer uses a special tread compound that lowers rolling resistance.

Disadvantages of Continental Tires


When comparing Yokohama tires vs Continental, it’s evident that Continental are pricier. They do have a good tread life and other excellent features. But you have to pay more to enjoy a set of Continental tires on your vehicle.

Which Is the Best?

Selecting the right tire brand for your vehicle is important and needs a careful understanding of both brands. After that, you also need to look into your needs. What do you require from a car tire, and which brand seems to meet that demand?

First, consider the driving conditions you frequent and will need to drive. If you happen to be on paved roads most of the time, Continental performs better than Yokohama. However, rough, rugged terrain suits Yokohama tires.

Second, think about your budget. How many tires do you want to change, and how much are you willing to spend? Cost is an important factor to consider when purchasing new tires. As seen above, Yokohama tires are more affordable than Continental.

Continental tires have been around longer, and the manufacturer continues to perfect the design. While Yokohama tires do offer good aftermarket performance tires, Continental comes out on top when it comes to reliability.

Which Are the Yokohama Tire Families?

Yokohama has different tire families that vehicle owners can choose from. Each family has special features that are worth noting and include:


The top Yokohama tire family in the world is the Advan. Under it are different tire models you can check out before making a purchase.


Yokohama’s winter tire family is known as Iceguard. This is a special line of roadworthy tires that you can drive during winter and icy conditions.


Next in the Yokohama tire family is the Avid. This high-performance, long-lasting tire runs efficiently during dry and wet conditions.

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The Bluearth is another category of winter tires by Yokohama. This tire improves fuel economy, especially when there’s snow and ice on the road.

Which Are the Continental Tire Families?

Continental tires have different families on offer. These tires have varying features and work best for different conditions.

Continental Touring Tires

Touring is the best pick when you want to enjoy a comfortable drive during all seasons. These tires provide exceptional vehicle handling and excellent all-season traction.

Ultra-high Performance

This is a line of high-performance tires from Continental. And the best part is they work for both sports and passenger vehicles. The Ultra-high-performance family are all-season tires that are effective in the summer heat.  It’s also possible to use the summer tires during light snow conditions on passenger cars.


Fit the all-terrain Continental tires in your vehicle if you switch terrains frequently. These quality tires help maintain comfortable driving even on rugged terrain.

History of Continental Tires

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1871 saw the launch of one of the most recognizable tire brands in the world. Continental tires have been around for ages and are older than Yokohama. The tire brand is based in Hannover, Germany and is a top brand worldwide.

Continental tires weren’t the company’s first product. Back then, the manufacturer’s main focus was rubber processing. It was only in 1898 that it began to manufacture car tires.

Success came to the company when it introduced the continental plain tread tire. Many car owners saw this new tire as a better option for its performance on the road. This was a huge leap in tire design and meant Continental got a good portion of the tire market.

Later, the tire manufacturer would make another notable design to the tire design. It came up with grooved tires in 1904 and cemented its position worldwide as a top tire manufacturer. Today, they continue to manufacture quality tires for different types of vehicles.

The company continues to dominate the market when it comes to tire design. Recent focus has been on greener tires, evidenced by the new tread polymer it manufactures.

History of Yokohama Tires

Yokohama tires have been around since 1917 and are the brainchild of the Yokohama Rubber Company Limited. These tires originate from Japan, and the main company is located in Tokyo. The beginning of Yokohama tires was a collaboration between B.F. Goodrich and Yokohama Cable Manufacturing.

The expansion of the company saw it enter the U.S. market in 1969. By far, their most successful car tire has been the ADVAN. This is a popular tire family that still dominates the Japanese tire market and always features in adverts.

Key Takeaways

  • Continental tires have been in the market longer than Yokohama tires.
  • Yokohama tires are a more affordable brand.
  • Tire stability and handling is crucial during for wet and dry traction
  • Both Continental and Yokohama tires are global brands