When is a car commercial not a car commercial? When it features a bunch of football players trying to explain why they are better Fathers than their own Dads.
I suppose the big decision when creating a commercial spot as important as the ones we see during the Super Bowl is whether to put make viewers laugh, draw them to the edge of their seat or tug on their heart strings. For Super Bowl XLIX, Toyota has obviously chosen to go the latter route.
So far, they have released two videos of that variety leading up to Sunday’s game.
In the first, there is not a car in sight, as NFL’ers DeMarcus Ware, LaVar Arrington, Fred Jackson and Kurt Warner talk about Fatherhood. This really is the safe choice, about as safe as driving a beige Camry to the PTA meeting.
The second one features American badass Amy Purdy, shredding (and face planting) on the slopes, dancing, running, biking, and driving a sexy looking red Camry. Yes, I just said that, a sexy Camry. This spot could easily have been played as a soppy tale, but that isn’t who Purdy is. The creative team made a better choice on this one.
It is amazing how a car can have two such distinct different personalities, but maybe that is the point the team was trying to get across.