MISSISSAUGA, ON (January 18, 2011) – Infiniti Canada has recruited former racer Scott Goodyear as the driver and host in three new videos that will educate and entertain consumers on some of Infiniti’s newest and most exciting vehicles. In addition to over two decades of professional racing experience, in 2001 Scott Goodyear competed with an Infiniti powered Indy car, making him extremely knowledgeable about Infiniti performance.
The videos which debuted today feature the all-new Infiniti Performance Line™ G Coupe which will arrive in Canada in spring 2011. The 348-horsepower IPL G Coupe is the first vehicle in the Infiniti Performance Line™ offering a new level of premium performance for Infiniti vehicles, focusing not just on engine power and acceleration but on redefining total vehicle performance. The other videos in the series feature the all-new 2011 Infiniti QX56 and Infiniti M56.
“Scott is an esteemed Canadian race car driver who knows all about Infiniti’s inspired performance, so he was a natural partner in the creation of these dynamic videos,” says Wendy Durward, Director, Infiniti Canada. “His sophisticated driving skills allow us to showcase three all-new Infiniti models to their fullest capacity.”
The videos were filmed in Ontario at the Niagara Regional Airport, with the runways repurposed as a controlled driving environment laboratory, and on nearby roads in Niagara-on-the-Lake. The backdrop of beautiful fall colours highlighted the scenic landscape of Niagara making the videos vibrant and alive much like the vehicles featured.