MISSISSAUGA, ON (January 4, 2011) – Nissan Canada Inc. (NCI) today released its December and 2010 annual sales figures, concluding another strong year and its second-highest annual sales in its history – up more than five per cent compared with 2009. Total 2010 sales for both the Nissan and Infiniti brands equaled 83,013 units. Of that, Nissan accounted for 74,780 units, while Infiniti ended the year with 8,233 units.
“The economic rebound in 2010 had a positive impact on the auto industry and this, along with our incredible product lineup across both brands, led to our second-best sales year,” said Allen Childs, President, Nissan Canada Inc. “Now, as we look forward to 2011, we are excited to be entering two new segments with our all new commercial and electric vehicles – both of which we are confident will be well-received by consumers, further contributing to our sales results.”
Nissan in 2010
Contributing to the Nissan brand’s 4.0 per cent increase from last year were its top-selling models such as Versa, Sentra and Altima which sold 15,743, 14,651 and 13,425 units respectively. The popular Rogue also sold 13,199 units, up more than 19 per cent over 2009, demonstrating its innovative styling and value within the crossover segment.
In 2010, Nissan Canada also introduced the all-new JUKE, which sold 825 units in less than three months after its Canadian introduction in October. Nissan’s larger vehicles also experienced a very positive year, with Frontier, Xterra, Pathfinder, Murano, Armada and Titan all increasing their sales considerably over 2009.
“Nissan has always led the way with innovative designs and cutting edge technology and 2010 was no exception as we created a new segment with our all-new Nissan JUKE sport-cross,” said Mark McDade, Director, Marketing, Nissan Canada Inc. “Also contributing to our success were the vehicles that got us here – the Altima, Sentra, Rogue and other Nissan vehicles that Canadians continue to choose to meet their driving needs.”
Infiniti in 2010
2010 Sales for Infiniti were up 16.3 per cent from 2009, with the brand enjoying year-over-year sales increases every month this year. The popular G family led the way with 4,408 units sold, up more than ten per cent from 2009. Also performing well were the Infiniti M and QX models, both of which received significant improvements this year which proved to be well-received, showing 153.5 and 63.6 per cent increases, respectively, over 2009.
“December marked Infiniti’s 14th consecutive month of year-over-year sales growth, which we can attribute to an exciting year of new products across the Infiniti lineup,” said Wendy Durward, Director, Infiniti Canada. “Our all-new M series, QX56 and G25 models, introduced in 2010, have taken luxury travel to new levels and with our new Infiniti Performance Line and M Hybrid on their way in 2011, there will be more opportunities than ever before to experience the Inspired Performance that Infiniti delivers.”
NCI in December
December 2010 sales for Nissan totaled 4,435 units, down 4.7 per cent from December 2009, while Infiniti accounted for 574 units, up 17.4 per cent over the same period last year.
Rogue led all Nissan models with 899 units sold, up nearly 30 per cent from December 2009, while Murano, Frontier and Pathfinder all showed strong year-over-year increases for the month.
For Infiniti, G led all sales with 327 units sold, up 39.7 per cent from the same period last year. M and QX also showed significant increases of 230.8 and 285.7 per cent over December 2009.
NCI 2010 HIGHLIGHTS
Ø Total NCI sales equaled 83,013 in 2010, up 5.1 cent over 2009 making this the second-highest sales year in the company’s history.
Ø Nissan’s 2010 sales were up 4.0 per cent over 2009 with 74,780 units sold – also the second-highest sales year for the Nissan brand.
Ø Infiniti’s 2010 sales were up 16.3 per cent over 2009 with 8,233 units sold, including 14 consecutive months of year-over-year increases dating back to November, 2009.
Ø The all-new JUKE, Nissan’s all-new sport cross-over introduced in late October, sold 825 units in 2010.
Ø Versa led the charge for Nissan in 2010 totaling 15,743 units sold while the G family was Infiniti’s top seller with 4,408 units sold.
Ø Truck sales enjoyed a strong momentum in 2010 with Frontier, Xterra, Pathfinder, Murano, Armada and Titan all registering increases in sales over 2009.