MISSISSAUGA, ON (January 5, 2010) – Nissan Canada, Inc. (NCI) today announced two changes in senior leadership, effective January 6.
Mark McDade, currently Director of Marketing for the Nissan brand, is appointed to the newly created position of Director, Market Representation and Distribution. McDade, who has experience in both aspects of this new role, will be responsible for leading the enhancement of Nissan Canada’s dealer network to further improve Nissan’s market share growth in the country. In addition he will manage and continue to improve the vehicle distribution process to maximize Nissan Canada’s cash flow management and sales growth.
“Last year, Mark was instrumental in growing the Nissan brand in Canada through innovative Marketing efforts,” said Allen Childs, President, NCI. “He has also been a leader in our electric vehicle strategy as we prepare to bring the new Nissan LEAF to Canada by the end of 2011. We’re extremely excited to see how far he can take our business in his new role.”
Taking over as the new Director of Marketing at NCI is Judy Wheeler, who joins Nissan after more than 26 years in Sales, Marketing, Dealer Development and Product Planning with Chrysler in the U.S., Canada and Australia. Wheeler will now be responsible for Nissan Marketing efforts and vehicle sales incentive development.
“Over the past four years Nissan Canada has enjoyed some of its best sales in history, thanks to our great lineup of innovative vehicles and a growing network of dealers,” said Childs. “With Mark now applying his insights to our Market Representation efforts and the addition of Judy to our Nissan Marketing team, we will continue to benefit from experienced hands at the helm, bringing fresh perspectives and new ideas to the table. Both of these leadership changes will benefit our entire organization in 2011 and beyond.”
MISSISSAUGA, ON (January 4, 2011) – Nissan Canada Inc. (NCI) today released its December and 2010 annual sales figures, concluding another strong year and its second-highest annual sales in its history – up more than five per cent compared with 2009. Total 2010 sales for both the Nissan and Infiniti brands equaled 83,013 units. Of that, Nissan accounted for 74,780 units, while Infiniti ended the year with 8,233 units.
“The economic rebound in 2010 had a positive impact on the auto industry and this, along with our incredible product lineup across both brands, led to our second-best sales year,” said Allen Childs, President, Nissan Canada Inc. “Now, as we look forward to 2011, we are excited to be entering two new segments with our all new commercial and electric vehicles – both of which we are confident will be well-received by consumers, further contributing to our sales results.”
Nissan in 2010
Contributing to the Nissan brand’s 4.0 per cent increase from last year were its top-selling models such as Versa, Sentra and Altima which sold 15,743, 14,651 and 13,425 units respectively. The popular Rogue also sold 13,199 units, up more than 19 per cent over 2009, demonstrating its innovative styling and value within the crossover segment.
In 2010, Nissan Canada also introduced the all-new JUKE, which sold 825 units in less than three months after its Canadian introduction in October. Nissan’s larger vehicles also experienced a very positive year, with Frontier, Xterra, Pathfinder, Murano, Armada and Titan all increasing their sales considerably over 2009.
“Nissan has always led the way with innovative designs and cutting edge technology and 2010 was no exception as we created a new segment with our all-new Nissan JUKE sport-cross,” said Mark McDade, Director, Marketing, Nissan Canada Inc. “Also contributing to our success were the vehicles that got us here – the Altima, Sentra, Rogue and other Nissan vehicles that Canadians continue to choose to meet their driving needs.”
Infiniti in 2010
2010 Sales for Infiniti were up 16.3 per cent from 2009, with the brand enjoying year-over-year sales increases every month this year. The popular G family led the way with 4,408 units sold, up more than ten per cent from 2009. Also performing well were the Infiniti M and QX models, both of which received significant improvements this year which proved to be well-received, showing 153.5 and 63.6 per cent increases, respectively, over 2009.
“December marked Infiniti’s 14th consecutive month of year-over-year sales growth, which we can attribute to an exciting year of new products across the Infiniti lineup,” said Wendy Durward, Director, Infiniti Canada. “Our all-new M series, QX56 and G25 models, introduced in 2010, have taken luxury travel to new levels and with our new Infiniti Performance Line and M Hybrid on their way in 2011, there will be more opportunities than ever before to experience the Inspired Performance that Infiniti delivers.”
NCI in December
December 2010 sales for Nissan totaled 4,435 units, down 4.7 per cent from December 2009, while Infiniti accounted for 574 units, up 17.4 per cent over the same period last year.
Rogue led all Nissan models with 899 units sold, up nearly 30 per cent from December 2009, while Murano, Frontier and Pathfinder all showed strong year-over-year increases for the month.
For Infiniti, G led all sales with 327 units sold, up 39.7 per cent from the same period last year. M and QX also showed significant increases of 230.8 and 285.7 per cent over December 2009.
NCI 2010 HIGHLIGHTS
Ø Total NCI sales equaled 83,013 in 2010, up 5.1 cent over 2009 making this the second-highest sales year in the company’s history.
Ø Nissan’s 2010 sales were up 4.0 per cent over 2009 with 74,780 units sold – also the second-highest sales year for the Nissan brand.
Ø Infiniti’s 2010 sales were up 16.3 per cent over 2009 with 8,233 units sold, including 14 consecutive months of year-over-year increases dating back to November, 2009.
Ø The all-new JUKE, Nissan’s all-new sport cross-over introduced in late October, sold 825 units in 2010.
Ø Versa led the charge for Nissan in 2010 totaling 15,743 units sold while the G family was Infiniti’s top seller with 4,408 units sold.
Ø Truck sales enjoyed a strong momentum in 2010 with Frontier, Xterra, Pathfinder, Murano, Armada and Titan all registering increases in sales over 2009.
2011 Nissan LEAF, 2012 GT-R and 2012 370Z NISMO Set to Impress Montreal Consumers
MISSISSAUGA, ON – December 15, 2010 – Today, Nissan Canada announced its plan to debut three of its most impressive production vehicles at the 2011 Montreal Auto Show in January, 2011. Making their first public appearances in Canada are the 2012 GT-R, 2012 370Z Nismo and the long-awaited, all-electric, zero-emission Nissan LEAF, which will go on sale in Canada in fall 2011.
“For the first Canadian auto show of the season we have three very exciting debuts which really represent Nissan’s Innovation for All platform,” said Mark McDade, Director, Marketing, Nissan Canada Inc. “From the all-electric Nissan LEAF to the legendary Nissan GT-R sports car which embodies pure power, there will be something for everyone at the Nissan booth this year.”
The 2011 Nissan LEAF™ is the world’s first affordable, zero-emission car that will usher in a new era of mobility in Canada when it goes on sale in fall 2011. With no gas and no tailpipe, Nissan LEAF was specifically designed to bring affordable zero-emission driving to the mass-market. Using a Lithium-ion battery-powered chassis, Nissan LEAF is a medium-size hatchback that seats five adults comfortably and has a range of 160 kilometres (U.S. LA4 cycle) on one full charge to satisfy real-world consumer needs.
When the 2012 Nissan 370Z NISMO goes on sale for the first time in Canada in spring, 2011, it will fulfill the dreams of car enthusiasts across the country. With 350 horsepower, racing-inspired exterior and interior styling, a specially tuned suspension and unique super-lightweight forged alloy wheels, NISMO is a limited production 370Z that provides unique performance and design attributes that true sports car enthusiasts are looking for straight from the factory.
With a new look, more power and better fuel efficiency, the 2012 Nissan GT-R continues to deserve its legendary nickname “Godzilla.” Other improvements for 2012 include increased structural rigidity, suspension modifications and new tires for better driving performance. The new “Black Edition” – with unique seats, interior colours and wheels – is the latest iteration of Nissan’s legendary supercar and will be available at official “GT-R certified” Nissan dealers across Canada in early 2011.
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Sales of Nissan and Infiniti Vehicles Increased 8.9 Per Cent in November
MISSISSAUGA, ON, Dec. 1 /CNW/ – Nissan Canada Inc. (NCI) today released strong November sales of 5,786 units – an increase of 8.9 per cent over November 2009 and its third consecutive month of year-over-year growth. Sales of Infiniti increased 5.3 per cent over the same month last year (593 units), and are up 16.2 per cent year-to-date. Nissan sales increased 9.3 per cent (5,193 units) in November, up 4.5 per cent year-to-date.
In its first full month of sales the all-new Nissan JUKE urban sport-cross sold 411 units. Altima continued to be the strongest seller in the Nissan line-up with 1,095 units sold, followed by Sentra and Rogue with 792 and 783 units, respectively. Year-over-year growth was dominated by Pathfinder, Frontier and Maxima with increases of 144.2, 143.3 and 98.2 per cent, respectively.
G continues to be Infiniti’s top seller with 293 units, while the all-new 2011 Infiniti QX56 and M saw significant year-over-year increases of 180.0 and 147.1 per cent, respectively. EX continues to be Infiniti’s strongest selling SUV/truck with 137 units sold.
“Momentum continued for both Nissan and Infiniti this month and we anticipate this to continue with the addition of some new and exciting vehicles to both line-ups in 2011,” said Allen Childs, president, Nissan Canada. “We welcome the return of the Nissan Quest early next year and on the Infiniti side, the M Hybrid and Infiniti Performance Line G Coupe will arrive in spring.”
NCI November 2010 HIGHLIGHTS
* Nissan Canada Inc. recorded its third consecutive month of year-over-year sales growth with an increase of 8.9 per cent over November 2009 and up 5.6 per cent year-to-date
* Infiniti had its 13th month of consecutive growth with an increase of 5.3 per cent (593 units) this month and tracking up 16.2 per cent year-to-date
* Sales of Nissan vehicles increased 9.3 per cent this month (5,193 units)
* Altima continued to lead Nissan sales with 1,095 vehicles while the Infiniti G is the strongest seller in the Infiniti line-up with 293 units
* Sales of Pathfinder, Frontier and Maxima increases 144.2, 143.3 and 98.2 per cent, respectively
* Infiniti QX56 and M saw significant year-over-year increases of 180.0 and 147.1 per cent, respectively
Photo of Nissan Juke at AJAC Test Fest taken by Gary Grant
MSRP Drops $4,000; New Mid-Priced SV Trim Model Added for 2011
MISSISSAUGA, ON (November 10, 2010) – Nissan Canada today released pricing for the 2011 Nissan Murano which will go on sale this week at dealers nationwide. With a Manufacturer’s Suggested Retail Price (MSRP) starting at just $34,498, the 2011 Murano is up to $4000 less than the 2010 model and provides a variety of value-packed options for the Canadian consumer.
“Murano defined the Cross-over segment when it was launched in 2003 but this has become an increasingly competitive segment in recent years, and we needed to demonstrate that Murano is still a value-leader in the market,” said Mark McDade, Director, Marketing, Nissan Canada. “The refreshed 2011 model provides significant enhancements and more standard features and with our aggressive pricing strategy we expect increased market share in the segment.”
In addition to several design enhancements, the 2011 Murano will also be available in a new trim level offering consumers more choice. The new SV trim features premium conveniences such as dual panel moonroof, 4-way power passenger seat, 2GB Music Box, iPod® interface and Bluetooth® Handsfree Phone System.
MSRP for the 2011 Nissan Murano include:
• MURANO S, AWD $34,498
• MURANO SV, AWD $37,548
• MURANO SL, AWD $40,648
• MURANO LE, AWD $44,048
• MURANO LE, AWD with Technology Package $46,248
About the 2011 Nissan Murano
The Nissan Murano’s premium crafted crossover experience continues in 2011 with a number of significant enhancements – starting with a new look to the front of the vehicle with a revised front grille and bumper design, new taillight appearance, a new 18-inch aluminum-alloy wheel design and the addition of a new trim level – the Murano SV model.
The new Murano SV offers a long list of standard comfort and convenience features such as dual panel power moonroof, 7-inch colour monitor, RearView Monitor, 8-way power driver’s seat with power lumbar support, USB for iPod® and CD, XM® Satellite Radio (XM® subscription required, sold separately), automatic on/off headlights, Bluetooth® Hands-free Phone System and more.
All 2011 Muranos feature a VQ-series 3.5-litre DOHC V6 rated at 260 horsepower and 240 lb-ft of torque and an advanced Xtronic CVT™ that provides a sporty and smooth driving experience. Murano comes standard with Intuitive All-Wheel Drive, and all Muranos come standard with Vehicle Dynamic Control (VDC) with Traction Control System (TCS) for all-weather confidence.
Standard or available technology includes Nissan Intelligent KeyÔ with Push Button Start, Interface System for iPod®, 11-speaker Bose® premium audio system, an advanced touch screen navigation system with 9.3GB Music BoxÒ hard drive, and Bluetooth® Hands-free Phone System. The 2011 Murano is available in four models: Murano S AWD, Murano SV AWD (new for 2011), Murano SL AWD and Murano LE AWD.
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MISSISSAUGA, ON (November 2, 2010) – Nissan Canada Inc. (NCI) today released its strongest October sales in history with 6,954 units – an increase of 4.5 per cent over October 2009 and its fifth month this year of year-over-year growth. Sales of Infiniti increased 10.4 per cent over the same month last year (820 units), continuing its strong growth over 12 straight months. Nissan sales also increased this month by 3.8 per cent (6,134 units).
Nissan welcomed the all-new Nissan JUKE to the line-up during the last week of October selling 83 units. Altima continued to be the strongest seller with 1,222 units sold, up 47.9 per cent, followed by Sentra and Rogue with 1,199 and 1,041 units, respectively. Year-over-year growth was dominated by Frontier, 370Z and Xterra with increases of 141.1, 136.4 and 68.9 per cent, respectively.
G continues to be Infiniti’s top seller with 422 units, while the all-new 2011 Infiniti M and QX56 saw year-over-year increases of 96.0 and 19.0 per cent, respectively. EX continues to be Infiniti’s strongest selling SUV/truck with 216 units sold (an increase of 30.9 per cent over October 2009).
“Our strongest October ever is a testament to the innovative products we are bringing to market such as the all-new Nissan JUKE and redesigned favourites like the Nissan Rogue,” said Allen Childs, president, Nissan Canada. “On the Infiniti side we’ve experienced growth for twelve straight months and with the addition of G25 and the Infiniti Performance Line G Coupe, we expect this success to continue.”
NCI October 2010 HIGHLIGHTS
Ø Nissan Canada Inc. recorded its best October ever with 6,954 units sold, an increase of 4.5 per cent over October 2009
Ø Infiniti had its 12th month of consecutive growth with an increase of 10.4 per cent (820 units)
Ø Sales of Nissan vehicles increased 3.8 per cent this month (6,134 units)
Ø Altima continued to lead Nissan sales with 1,222 vehicles while the Infiniti G is the strongest seller in the Infiniti line-up with 422 units
Ø Sales of Frontier, 370Z and Xterra increased 141.1, 136.4 and 68.9 per cent, respectively in October
Ø Infiniti M and QX56 saw year-over-year increases of 96.0 and 19.0 per cent, respectively
MISSISSAUGA, ON (August 4, 2010) – Nissan Canada Inc. (NCI) today released its best July sales ever with 8,318 units sold – up 10.4 per cent over the same month last year. NCI sales are up 6 per cent for the first seven months of 2010.
Both Nissan and Infiniti recorded best-ever July sales with Nissan totaling 7,525 units, up 10.1 per cent from the same month last year, and Infiniti sales of 793 units, up 13 per cent from July 2009.
The popular Rogue recorded its strongest sales month in history with 1,515 units sold, up 15.3 per cent from July 2009. Versa led all vehicles with 2,286 units sold – up more than 24.2 per cent from last year and representing its best-ever July. Nissan’s Pathfinder, Titan and Xterra also recorded strong sales with 89, 96 and 100 per cent increases, respectively, over July 2009.
Infiniti’s strongest July to date was led by the G family with 448 units sold, up 11.2 per cent from last year, while the Infiniti EX35 recorded its best-ever July sales with 174 units. Sales of Infiniti’s new 2011 M remain strong up 522 per cent over July 2009.
NCI JULY 2010 HIGHLIGHTS
Ø Total NCI sales equaled 8,318 this month – its strongest July sales ever
Ø Both Nissan and Infiniti recorded best-ever July sales with 7,525 and 793 units, respectively
Ø Rogue had its strongest month ever with 1,515 units sold, up 15.3 per cent
Ø Versa continues to be the strongest seller in the line-up with 2,286 units, up 24.2 per cent from June 2009
Ø Pathfinder, Titan and Xterra increased 89, 96 and 100 per cent, respectively, from July 2009
Ø Infiniti M sales jumped 522 per cent over the same month last year while sales of the G family increased 11.2 per cent with 448 units sold
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Nissan Armchair Heroes could win All-New 2011 Nissan JUKE
Nissan Canada Inc., in conjunction with TBWAToronto, has launched the second annual Armchair Hero campaign rewarding some of the CFL’s top fans. Through an interactive, CFL-fan site, fans of seven CFL teams are invited to submit plays that could be used in an actual CFL game. The Nissan Armchair Hero finalist of each team will win tickets to the sold-out 98th Grey Cup Game where, during the festival, they will go head-to-head to win an all-new 2011 Nissan JUKE.
“Last year’s Nissan Armchair Hero campaign engaged CFL fans from across Canada and with the all-new Nissan JUKE as the top prize, we expect interest to be even greater this year,” said Mark McDade, Director of Marketing, Nissan Canada. “This campaign rewards the true Canadian football fan who loves the speed, excitement and energy of the CFL game. The same excitement they will experience with the Nissan JUKE.”
Nissan Armchair Hero is the only contest that invites enthusiasts to assist CFL coaches with creative plays. At www.nissanarmchairhero.com, fans explain why their play is a ‘touchdown’ by submitting their plays and videos online which are then voted on by other fans. The top ten plays for each team are reviewed by the head coach and the winners will attend the sold-out 98th Grey Cup Game in Edmonton this November where they will compete for a chance to win a 2011 Nissan JUKE.
The all-new 2011 Nissan JUKE Sport Cross fuses the best qualities of a sports car and SUV and packages them all in an aggressive breath of fresh air. Featuring the first North American application of Nissan’s 1.6 litre direct injected four-cylinder turbo engine, JUKE has 188 horsepower and 177 lb-ft of torque. It will be available in both six-speed manual and CVT with a sport setting. JUKE also comes with torque vectoring all-wheel drive that puts the driver in control with responsive handling.
JUKE’s bold styling is also noticeably different with its sport-bike inspired cockpit design, I-CON (Integrated Control) interface, Navi and USB accessibility.
MISSISSAUGA, ON (July 7, 2010) – Today, Nissan Canada Inc. released the first glimpse of the much anticipated, all-new, next generation 2011 Nissan Quest minivan. Available in Canadian showrooms in early 2011, the new Quest follows Nissan’s commitment to bold, segment-leading design and will provide consumers with the size, safety, functionality and comfort that a minivan has to offer – without sacrificing style or driving pleasure.
“The new Nissan Quest will provide those looking for functional family mobility with a stylish, sophisticated choice not often thought of in the minivan segment,” said Mark McDade, Director, Marketing, Nissan Canada. “Nissan recognized it was time to provide the market with more than just a ‘people-mover’ and with the new Quest we’ve done just that.”
The 2011 Nissan Quest minivan is designed to present a new paradigm in family mobility. Along with top levels of quality and reliability, the all-new design is a unique combination of sophistication, security and thoughtful utility for both families and empty-nesters alike.
“This new Quest will be the answer for those who need the space of a traditional minivan, but don’t want to feel like they are driving one,” said McDade. “The images released today are just a preview of what to expect when Quest arrives next spring.”
MISSISSAUGA, ON (June 1, 2010) – Nissan Canada Inc. (NCI) today released its May 2010 sales figures with 8,232 total units sold, down 1.9 per cent from May 2009.
Sales for the Nissan brand totaled 7,487 units in May, down 2.4 per cent from the same period last year, while the Infiniti brand accounted for 745 units sold, up almost four per cent from May 2009.
Versa, Sentra and Altima were the strongest sellers for the Nissan brand in May with 1,899, 1,701 and 1,489 units sold, respectively. 370Z had its best sales month since April 2004 with 158 units sold, up 45 per cent over May 2009.
Sales for the Infiniti brand were up 3.8 per cent from May 2009. The all-new 2011 Infiniti M had its best month since April 2007 with 76 units sold, up 280 per cent over the same month last year. Sales of FX and EX remained strong with increases of 59.7 and 5.2 per cent, respectively.
Highlights
Total NCI sales equaled 8,232 in May 2010, down 1.9 per cent over May 2009
Ø The Nissan brand sold 7,487 units this month, down 2.4 per cent
Ø Versa, Sentra and Altima were the strongest sellers for Nissan this month
Ø 370Z sold 158 units, up 45 per cent over May 2009
Ø Infiniti sales increased 3.8 per cent with 745 units sold
Ø Infiniti M had its strongest sales month since April 2007, selling 76 units
Ø Sales of FX and EX increased 59.7 and 5.2 per cent, respectively
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