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2011 Kia Optima Hybrid Will Offer a Blend of Technology, Efficiency and Design

2011 Kia Optima Hybrid Will Offer a Blend of Technology, Efficiency and Design

LOS ANGELES, November 17, 2010 – As the latest model in Kia’s design-led transformation, the all-new 2011 Optima midsize sedan lineup included the world debut of the all-new Optima Hybrid at the Los Angeles Auto Show by Kia Motors America (KMA).  With a stunning design, roomy interior and outstanding fuel efficiency, Kia’s first-ever hybrid in North America will attract those looking for a striking and well-equipped sedan that does not sacrifice style, comfort, performance or value for fuel efficiency.  Set to hit showrooms in 2011, the Optima Hybrid employs a Kia-developed powertrain that includes several innovations that enable it to provide exceptional hybrid performance and efficiency.

“The introduction of the Optima Hybrid to the Canadian market in 2011 marks a significant milestone for Kia in our current design-led transformation through the enhancement of world-class technology” said Maria Soklis, Chief Operating Officer Kia Canada Inc. “The hybrid offering also further entrenches our positioning as a responsible car company that will continue to provide Canadians with fuel efficient, world-class vehicles that are also premium in design”.
 
The 2011 Optima Hybrid uses a full parallel hybrid system and can be driven in zero emission mode, and/or in blended gas-electric mode. When the car comes to a stop and the electrical load is low, the engine shuts off to completely eliminate idle fuel consumption and emissions.

Durable Lithium Polymer Battery
The 2011 Optima Hybrid’s outstanding efficiency is due in large part to the use of a lithium polymer battery, which was developed in South Korea with partner LG Chem.  The power and energy density of this new battery type allowed Kia engineers to create a lighter and more compact battery pack, with the 30 kilowatt battery pack weighing just 43.6 kilograms – 1.7 kilograms less than the 2011 Toyota Camry Hybrid’s nickel metal hydride pack – which aids fuel economy and also helps to maximize Optima’s cargo space. 

Optima Hybrid’s battery will hold its charge up to 25 percent longer than hybrids with nickel metal hydride batteries, so the battery is more likely to have usable energy available even if it has not been in use.  Both fuel consumption and emissions are cut, allowing more electric starts and drive-aways.  With that improved efficiency, more of the recovered kinetic energy and charging energy from the engine is available to move the car as necessary, which allows the vehicle to provide electric driving assist more often and for a longer period.  Lithium polymer also has less of the self-discharge characteristic found in most rechargeable batteries. 

 Unique Hybrid Architecture
Unlike most current systems on the market, the Optima Hybrid powertrain is configured with a unique architecture.  Compared to the power-split hybrid systems found on vehicles from Toyota or Ford, the Optima Hybrid uses a Transmission-Mounted-Electric-Drive (TMED) layout with the electric motor separated from the transmission gear-set.  Offering several advantages, this modular layout includes more efficient powertrain packaging, use of many “off-the-shelf” components such as the existing six-speed automatic transmission found on the 2.4-liter GDI Optima, and reduced engineering investment.  This also allows for other possible future combinations including the application of more powerful motors and higher capacity batteries.
  
The Optima Hybrid also is among the first full hybrid systems on the market to use a typical step-ratio automatic transmission.  The extremely compact six-speed automatic that debuted on the 2011 Kia Sorento CUV is carried over to the hybrid largely unchanged.  An external electrically-driven oil pump also has been added to provide the hydraulic fluid pressure needed to keep the clutches engaged when the vehicle is in idle stop mode.

The Optima Hybrid’s electric motor is hard-coupled to the input of the transmission and equipped with a permanent magnet synchronous electric traction motor that produces 40.2 horsepower (30 kilowatt) and 151.2 pound-feet of torque when electric only, and an impressive 206.2 horsepower and 195.4 pound-feet of torque when in hybrid mode.  This replaces the torque converter, with a multi-disc clutch fitted between the engine and motor, enabling the gasoline engine to be de-coupled from the powertrain for idle stop and electric drive modes.  Employing this layout allows the entire package, including a torsional damper, to fit virtually within the same area as the traditional torque converter.

Another unique component of the Optima Hybrid is the Hybrid-Starter-Generator (HSG).  This 8.5 kilowatt starter motor-generator is belt-driven off the Theta II engine and operates at the same 270 volts as the electric traction motor and the lithium polymer battery, but does not provide any tractive effort to the vehicle.  In its place, the HSG is used only to start the engine and then to charge the hybrid battery.
 
 One of the main benefits of the hybrid electric powertrain provides is the capability to recover energy lost during braking and store it for use during acceleration and cruising, so when the brake pedal is applied, the engine is decoupled from the traction motor and gives no drag on the vehicle.  The motor is then used as a generator to recharge the hybrid battery.  Converting the kinetic energy into electrical energy rather than thermal energy through the friction brakes also reduces the wear on the brake linings so they last longer.  When conditions require emergency stopping or driving on hills, the extra reliance on regenerative braking allows for the brakes to be more effective. 
 
The Optima Hybrid uses an electronically controlled brake system to determine the driver’s braking needs based on the degree of pedal application, which is then converted to a total brake torque requirement.  The hybrid system control then detects the current level of battery charge, vehicle speed and other conditions to determine how much regenerative braking is possible under current circumstances.  The brake control system then receives the maximum regenerative braking level to manage the friction braking torque so that total net torque is equal to the driver’s needs.

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Like all 2011 Optimas, the hybrid uses an Electric Power Assist Steering (EPAS) system that instantly provides boost and only when it is needed during steering maneuvers.  Reducing the extra weight compared to an engine-driven hydraulic assist, the EPAS is independent of the engine and also provides assistance when the engine is not running, such as during idle stop or electric drive mode.

The Optima Hybrid also features an electrically-driven air conditioning compressor so that climate control can be maintained even when the engine is off.  Like electric power steering, the electrically-driven air conditioning compressor allows for more precise on-demand control reducing the overall load on the powertrain, cutting fuel consumption.
           
Taking advantage of the instant and continuously available torque from the electric motor, Kia engineers modified its popular 2.4-liter Theta II engine to operate on an Atkinson cycle, raising the compression ratio by 20 percent to maximize its efficiency and achieving a 10-percent fuel saving over a regular Theta engine. This cycle generates a little less torque, but the electric motor compensates for any loss and consequently, the Optima Hybrid’s overall power and torque outputs are greater than the gasoline non-turbo model.

The light weight of the Optima contributes to the high performance and outstanding fuel efficiency. The lightweight architecture of the new Optima platform, combined with the lightweight lithium polymer battery pack, brings the Optima Hybrid in at just 1586 kilograms, 104.5 kilograms lighter than the 2011 Ford Fusion Hybrid. 
 
Beyond the Optima Hybrid’s innovative powertrain, Kia’s engineers addressed all aspects of vehicle efficiency including aerodynamics and rolling resistance. The Optima Hybrid features unique exterior aero refinements, a lower ride height, an active air flap system, lower drag wheels, and underbody aero tuning to reduce drag, while low rolling resistance tires also help increase efficiency. The Optima Hybrid’s drag coefficient is an exceptionally low 0.26. 

The end result of the Optima Hybrid’s highly-efficient powertrain, low-rolling resistance tires, and clean aerodynamic signature is truly exceptional fuel efficiency.

Kia Canada Inc. sales streak continues

Kia Canada Inc. sales streak continues

Mississauga, ON, November 2, 2010 — Kia Canada Inc. continues to break best-ever sales months through 2010 while extending the industry-leading sales streak at 22 months sales growth. Kia’s design-led transformation continues to be the winning formula that is propelling growth in Canada. A record October was achieved in Canada with 4488 vehicles sold, up 24.6 per cent versus October 2009. Kia Canada continues to out-pace the industry in 2010 with a 17 per cent increase in 2010. A total of 46,821 vehicles have been sold through October 2010.

An aggressive, design-led product offensive that commenced 21 months ago has provided Kia the formula for demand with Canadians. “Kia’s current product line-up combined with exceptional value continues to provide Canadians a mix of fuel efficient vehicles and world-class quality” said Maria Soklis, Vice President and Chief Operating Officer (COO) Kia Canada Inc. “We are on-track to achieve a first time 50,000 plus sales in Canada for 2010 and surpassing our 2009 total sales mark in October is exciting news for our Company”.

Kia Canada’s product offering was further strengthened in late October with the launch of the all-new 2011 Kia Forte5-Door compact vehicle. “The Forte5-Door is another key ingredient to the design-led transformation that Kia Motors is currently in the midst of” said Maria Soklis, Chief Operating Officer (COO) Kia Canada Inc. “The Forte5-Door provides Canadians with the practicality and utility from our best-selling line-up in Canada”.

October Highlights

Kia Canada Inc. experienced the best October on record in its eleven year history in Canada:

  • -The all-new Kia Sorento CUV that arrived in Canadian showrooms earlier in 2010, achieved 1168 total sales in Canada marking its best month on record
  • -The Kia Forte model lineup, Kia Canada’s best-selling vehicles for the month and year-to-date recorded 1126 total sales in October 2010
  • -The Kia Soul, urban crossover continues to be a volume favorite with Canadians with 788 vehicles sold in the month of October
  • -The all-new 2011 Kia Sportage launched in late July 2010 sustained a 33.4% increase versus October 2009

November Incentives

Kia Canada is providing Canadians with the “Kia WINterFEST Event” allowing all purchasers to win up to $10,000 over and above all existing incentive offers. Incentive offers for November are up to $6000. A unique offering of 0% financing over an 84 month term will be available on all 2011Kia Rio sub-compact vehicles. In addition, other low rate financing for other 2010 and 2011 will be available along with the offer of “Don’t Pay until Spring 2011”. These options make it easier to acquire a new Kia vehicle. Cash buyers can also select up to eight vehicles from Kia Canada’s line-up for under $20,000.

Kia Motors surpasses 1 million unit annual global sales in June

Kia Motors surpasses 1 million unit annual global sales in June

Kia Canada press release

(SEOUL) July 7, 2010 — Kia Motors Corporation announced today its global sales figures for passenger cars (export sales, domestic sales and sales from overseas plants), recreational vehicles (RVs) and commercial vehicles for June 2010, recording a total of 184,111 units sold. This figure represents a year-on-year increase of 16.2%.

In June, Kia posted healthy year-on-year sales increases in all overseas sales regions: 52.6% in general markets (39,656 units sold), 18.1% in China (26,663 units sold), 17.9% in North America (37,770 units sold) and 12.0% in Europe* (35,591 units sold).

Cumulatively, through the first six months of 2010, Kia’s global sales surpassed the 1-million unit mark, posting an increase of 34.1% year-on-year and reaching 1,004,724 units. China has experienced the highest gain of 75.6% based on sales of 170,977 units to date in 2010.

The remaining regions have all showed cumulative strong double digit year-on-year sales increases: 57.3% in general markets (214,319 units sold), 26.7% in Europe* (194,664 units sold), 18.5% in Korea (228,189 units sold) and 16.0% in North America (196,575 units sold).

Kia’s best selling model in overseas markets for the month of June was the C-segment Cerato (known as ‘Forte’ in some markets) with 33,803 units sold. The B-segment Rio and Sportage compact SUV follow with 18,413 and 16,827 units sold, respectively. The Sorento mid-size CUV comes in fourth with 15,322 units sold and the cee’d C-segment vehicle for Europe rounds out the top five with 12,247 units sold.

In terms of vehicle category sold overseas, Kia’s recreational vehicles and passenger cars achieved year-on-year increases in June of 40.3% (54,543 units) and 14.3% (80,868 units), respectively.

Hyoung-Keun Lee, President of Kia Motors Corporation, said, “I am encouraged to see sales of Kia vehicles around the world eclipse the 1 million unit annual mark faster than ever before in our company’s history. All of our major markets are now gearing up for retail sales of the completely redesigned and reengineered Sportage CUV, which will certainly add to our momentum and help continue strong sales for the brand in the second half of the year.”

Kia Canada rides with the Grand Prix Cycliste de Québec and the Grand Prix Cycliste de Montréal

Kia Canada rides with the Grand Prix Cycliste de Québec and the Grand Prix Cycliste de Montréal

Kia Canada press release

MONTREAL, June 29 /CNW/ – Kia Motors, a maker of quality vehicles for the young-at-heart, revealed today the partnership with the Grand Prix Cycliste de Québec and the Grand Prix Cycliste de Montréal as official automotive partner. Along with the cyclists, Kia Canada Inc. will be taking over the streets of Quebec City and Montreal by providing over 60 vehicles to support this upcoming, world class event.

“Kia Canada Inc. is proud to be the exclusive automotive partner on the only North American stop of the UCI ProTour,” said Maria Soklis, Vice-President and Chief Operating Officer (COO) of Kia Canada Inc. “This is a natural fit for Kia as we have made strategic efforts to boost our young and energetic brand with major global sporting events.”

As an ‘Official Automotive Partner’ of the 2010 UCI ProTour events of Québec and Montréal, Kia is supplying official vehicles from its wide-ranging model line-up to all 18 ProTour teams and 5 professional teams invited to the event. Kia’s implication will also assist with event logistics, media, and VIP transportation. The Kia fleet is comprised of 62 vehicles that include a selection from its model line-up including; the all-new Sorento SUV, the all-new Forte sedan Soul urban crossover vehicle, Rondo urban utility vehicle and Sedona, Canada’s safest minivan.

For 2010, there are 16 road races bearing the official UCI ProTour label. Teams that have been awarded the ProTeam label are required to compete in each event. There are two in North America: the Grand Prix Cycliste de Québec and the Grand Prix Cycliste de Montréal. These 2 new events on the ProTour Circuit, bring the world’s cycling elite along with their support staff to Quebec City on September 10, 2010 and Montreal on September 12, 2010 – more than 400 people in all. Over the next five years, this stop on the ProTour Circuit in Quebec City and Montreal will contribute to promoting the globalization of elite cycling.

Kia Canada and Bank of Nova Scotia partner to assist new immigrants

Kia Canada and Bank of Nova Scotia partner to assist new immigrants

Kia Canada press release

MISSISSAUGA, ON, June 16 /CNW/ – Kia Canada Inc. is pleased to announce an industry-first initiative designed to support new Canadian immigrants and foreign workers assisting in their transition and helping them purchase a new vehicle.

Kia Canada Inc. is the only automotive manufacturer to currently offer this type of assistance program to new immigrants in Canada. “We understand the challenges associated with getting started in a new country” said Mark McCash, National Marketing Manager Kia Canada Inc. “This program provides targeted assistance to those who may not yet have established credit in Canada” added McCash.

Kia Canada Inc. has partnered with one of Canada’s most international banks; Scotiabank, to launch this unique auto loan program.

“When new immigrants and foreign workers first arrive in Canada, buying a car is a major purchase for many,” said Ron Porter, Senior Vice President, Automotive Finance & Indirect Lending, Scotiabank. “The StartRight Auto Loan Program, a first of its kind in Canada from an automotive financing provider, is designed to provide financing to help them obtain a new vehicle, which is often necessary for work.”

For additional information on Kia and the StartRight program visit Kia.ca

  1. Neil Reeve: It is about time a program geared to new Canadian citizens was made available. It removed a major road block…

Kia Canada and Wilfrid Laurier University Partner for the Spring 2010 Integrated Case Exercise

Kia Canada press release

MISSISSAUGA, ON, April 28 /CNW/ – Each year, 3rd year business students at Wilfrid Laurier University participate in an Integrated Case Exercise referred to as “ICE Week”.

ICE Week requires students to break out into groups and conduct a comprehensive case study on a selected company with a specific challenge or opportunity. The students are required to fully research and analyze the company before making innovative practical recommendations to its senior management team who assess the feasibility of implementation.

The case is specifically designed to comprehensively review all aspects of a company’s business and to offer the students the opportunity to apply some of the academic theory they have studied.

“Kia Canada was excited to participate in this exercise with Wilfrid Laurier University because it provided an opportunity for students to learn more about both the automotive industry and Kia. Also in the spirit of continuous learning it challenged students to apply their knowledge and to come up with innovative and feasible operational recommendations for a real company” stated Maria Soklis VP & COO at Kia Canada.

Ron Craig, Professor of Business at WLU echoes Ms. Soklis’ remarks. “This was an all encompassing case that had all the elements of what the students were learning in their courses. In addition, students thoroughly enjoyed the case as it was an interesting yet challenging industry with a wealth of information at the students’ fingertips.”

Kia’s unprecedented sales grownth continues – carmaker up 24.8% in March

MISSISSAUGA, ON, April 1 /CNW/ – Kia Canada recorded its 15th month of consecutive sales growth in March, further evidence that its new value proposition is winning over Canadian consumers. “Vehicles like the recently launched Sorento and the Sportage, which made its North American debut yesterday, are legitimizing Kia as an important and influential force in the Canadian automotive market,” said Shelley Tavener, Public Relations Manager at Kia Canada. “These vehicles embody everything Canadian consumers have come to expect from a manufacturer: world class design; cutting edge technology and safety – all without compromising Kia’s unwavering commitment to value. Based on these factors it’s easy to see why Kia Canada has now recorded its best March in the company’s eleven year history in Canada.”

Kia Canada sold 4,437 new vehicles and posted a 24.8% increase in sales over March last year. This is the first time Kia Canada has surpassed 4,000 units in March. On a year-to-date basis Kia Canada’s sales are 29.6% higher than 2009 sales through March. Leading the charge for Kia was the Forte posting record breaking numbers of 1,138 units, marking the first time this vehicle broke the 1,000 unit barrier. The Soul continues to resonate with Canadian consumers, accounting for 816 unit sales and a 15.3% increase in March. March also heralded the rise of another key performer for Kia with the new Sorento achieving 751 unit sales in only its first month of full retail sales.

2010 Kia Borrego: Full size utility, small size economy

It wasn’t too long ago that Kia was known as Hyundai”s younger cousin and for building little, entry level cars. Looking back, you could almost say they were the little car company that could. As the brand worked hard to turn those entry level buyers into repeat customers, they also grew the product line up. As the consumer’s families matured, so did Kia’s offerings. Today, they offer an ever expanding line up that fits the lifestyle needs of just about every family. Perhaps most exciting is that Kia has been able to continue improving quality and yet still offer greater affordability than any other company.

Just as those early buyers have matured, many of them expanding their own families, Kia has expanded their family to include a full size SUV of all things. The Kia Borrego is a 7 seater that offers buyers a choice of drivetrains depending on their needs. It’s somewhat interesting that they would choose to launch it at a time when many manufacturers are trying to move away from the stigma of large vehicles.

While Kia has been far from conservative with some of their latest designs, they have chosen not to rock the boat with Borrego. The traditional domestic competitors have been using the 2 square box design basics for years with their SUV’s for decades and there doesn’t sound like they are changing any time soon so it makes absolute sense for the new kid on the block to follow suit. The Borrego is an attractive people mover, but don’t expect any visual surprises. That being said, the number of times I heard “that’s a Kia?” during my week with the Borrego was amazing.
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Kia Soul’ster concept

I’m not sure how I missed the reveal of Kia’s Soul’ster concept at the Detroit show because it pretty much jumped out and grabbed me when I saw it on show floor in Toronto last week. Kia showed that they really like to have some fun when they revealed the Soul and the Soul’ster takes that fun one step further. Obviously inspired by the top down fun Jeep owners can have at the beach, the Soul’ster actually looks more like the MINI Beachcomber concept.
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Kia Canada launches owner rewards program

kia emblem

One of any car manufacturer’s biggest challenges is customer retention. In other words, ensuring that customers keep coming back to their dealer for service and their next new car purchase. Entry level brands have an even tougher time with this, as the entry level customer is very price conscious and tends to believe the nonsense about dealership service being more expensive than independent service.

The usual methods of building increased loyalty involve advertising and half hearted dealer training. Kia Canada has chosen to take a different route, one that might actually work. They are launching a rewards program that all dealers are enrolled in so that customers can reap the benefits right away. Benefits include discounts on service and vehicle purchases and exclusive offers for program members.

While dealer training and facility development are certainly paramount, this program seems like a good incentive to bring those one time customers home.

Full details after the break.
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  1. William F Smith: I would like to sign up for Exclusive Promotions, and not sure if this is the correct sight. If not…

  2. Gary Grant: Hello William, Driven Wheels is an independant site that is not affiliated with Kia. However, the answer you were seeking…

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