I’m not sure how I missed the reveal of Kia’s Soul’ster concept at the Detroit show because it pretty much jumped out and grabbed me when I saw it on show floor in Toronto last week. Kia showed that they really like to have some fun when they revealed the Soul and the Soul’ster takes that fun one step further. Obviously inspired by the top down fun Jeep owners can have at the beach, the Soul’ster actually looks more like the MINI Beachcomber concept.
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I keep on saying this and I’m gonna say it again: With all the doom and gloom in the auto industry these days, we all need to have a little bit of fun with our cars!
The Kia Soul might just be one of the most fun vehicles I’ve driven. Ever. Why? Because it makes people smile!
Few cars have had this universal effect: Everyone loves an original Mini. It is tough not to love the Bugeye Sprite’s smiling face. Is there anyone who doesn’t feel a bit happier when they see an original Beetle? Of course each of these cars broke new ground and made people think of transportation in a new way.
The Kia Soul makes people think of transportation in a new way.
From a style standpoint, the box on wheels is not a new concept but hip and boxy is definitely new. Sure, the old volvo 240 was boxy but it never drew admiring stares from North American teenagers. In recent years, we have seen the little shoebox concept work for Scion south of the border but those cars still haven’t made it to Canada. Kia has launched the Soul at absolutely the right time for many reasons, not the least of which is that it is the first wave of wickedly fun little boxes that combine hip style, functionality and economy. Scion Xb and Cube might just seem like copycats to the general public when they arrive.
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