The all-new 2012 Chevrolet Orlando, like other Chevrolet models recently launched in various market segments, doesn’t follow convention. Orlando’s design – part MPV, part crossover – breaks the rules of a historically conservative segment; it makes a statement and stands out from the crowd. Pricing on the 2012 Chevrolet Orlando begins at an MSRP of $19,995 for the LS model, $22,295 for the LT and $29,735 for the well equipped LTZ model.
Orlando demonstrates how innovative design can transform the once ordinary confines of the family vehicle to create a totally different experience for driver and passengers alike. That is made clear by a quick look at some of the vital statistics, starting with overall length. Orlando is remarkably compact for a vehicle that can transport up to seven people in comfort and it continues the transformation underway at Chevrolet, reaffirming the commitment to building refined, fuel-efficient vehicles using small-displacement, four-cylinder engines. It is expected to deliver the best fuel efficiency of any non-hybrid 7 passenger vehicle – including 10.1 L/100km in the city and 6.7 L/100km on the highway.
“The new Orlando builds on the transformation of Chevrolet’s fuel efficient and versatile product portfolio, offering a family-friendly vehicle in a key segment in the Canadian market,” said Kevin Williams, president and managing director of General Motors of Canada. “With its expected segment-leading fuel efficiency and standard 7-passenger seating, Orlando should be a popular choice with Canadian families.” More
Oshawa, Ontario (Monday, January 31, 2011) – The Oshawa Assembly Plant today celebrated the start of regular production of the hotly-anticipated 2011 Chevrolet Camaro Convertible in a ceremony with employees and invited guests.
“This is an exciting new chapter in the ongoing revival of the tremendously popular Chevrolet Camaro,” said Kevin Williams, president and managing director of GM of Canada. “The launch of the new convertible opens Camaro design and performance to a new set of enthusiastic customers, while further demonstrating the flexible capabilities of the award-winning Oshawa Assembly Plant.”
The Chevrolet Camaro Convertible is the second of three new vehicles being launched in Oshawa since last September, and two new shifts have been added to support this additional production.
“The entire team here at Oshawa Assembly is dedicated to bringing this stunning vehicle to market with outstanding quality,” stated Dan Hermer, plant manager at the Oshawa Assembly Plant.
“New product mandates like the Camaro Convertible are testaments to the calibre of the workforce in Oshawa,” added Chris Buckley, president of the Canadian Auto Workers Local 222.
Employees were joined by Rick Hendrick, owner of Hendrick Motorsports, to celebrate the milestone. Hendrick, a Camaro enthusiast who purchased the first 2010 Camaro Coupe that rolled off the line, has now also purchased the first Camaro Convertible available for public sale. In both cases, Rick Hendrick acquired the purchase rights through the Barrett-Jackson auction, with all proceeds benefitting local charities.
“I grew up loving the Chevrolet brand, and I’ve never raced anything else,” Hendrick said. “As a Chevy enthusiast, it’s been exciting to see the Camaro return as such a world-class, high-performance car. The folks in Oshawa make some of the best products on the road, so the opportunity to meet them and thank them for what they do is a real privilege.”
Dale Earnhardt Jr., a driver for Hendrick Motorsports in the NASCAR Sprint Cup Series, was also present at the celebration and added, “Chevrolet has been a great partner on and off the track, and I’m very happy to be here on this special day. While I still enjoy my 1972 Camaro, I can’t wait to take home one of these awesome new convertibles.”
The 2011 Chevrolet Camaro Convertible, with an MSRP starting at $33,995, will be on sale at local Chevrolet dealerships across Canada starting in February.
More than $1.2 million dollars donated to Canadian coaches through the Making Dreams Possible program
Some 31,000 coaches, and over 284,000 athletes in 194 communities across Canada have benefitted from the program
Oshawa (ON), December 15, 2010 – Today, Chevrolet presented an additional 50 community sport clubs from across Canada with Community Club Coaching Grants of $2,000 each for coach training and development activities. Since its inception in 2006, the Chevrolet Making Dreams Possible program has provided more than $1.2 million to support Canadian coaches at all levels of competition.
“Chevrolet is proud of its long history of supporting the development of Canadian athletes big and small,” said Marc Comeau, vice-president of marketing for Chevrolet Canada. “Making Dreams Possible is designed to help coaches get the right kind of training, resulting in children having positive first experiences that encourage a lifetime love of sports.”
“CAC is committed to educating, supporting and connecting coaches and our partnership with Chevrolet through the Making Dreams Possible program allows us do just that,” stated John Bales, chief executive officer of the Coaching Association of Canada. “We believe in the value of coaches and are excited that once again 50 community sport clubs, their coaches, and their athletes will receive the support they deserve.”
Over the past four years, Chevrolet’s direct support of coach education and development through this program has impacted nearly 31,000 coaches and over 284,000 athletes in 194 communities across the country.
One of the clubs receiving a grant today is the Stittsville Minor Hockey Association (SMHA).
“The Chevrolet Making Dreams Possible grant will provide assistance to the SMHA by allowing all new coaches to attend an ‘Introduction to Coaching’ course. This will provide new coaches with the skills necessary to succeed, and in turn, will allow us to provide a consistent level of instruction – enabling coaches to build on their skills to match the children’s progression through the hockey ranks,” said Peter Valters, coach mentor of the SMHA. “An indicator of success (for us) is to have the children return each year and qualified coaches are critical to reaching that goal.”
A complete list of recipients is attached.
About Chevrolet’s Making Dreams Possible Program
Making Dreams Possible is a program developed by Chevrolet in partnership with the Coaching Association of Canada, the governing body of Canada’s coaching education program and is designed to support coaches of Olympic and Paralympic sports at the high performance and community club levels.
Chevrolet’s Making Dreams Possible program will provide a minimum of 100 grants of $2,000 each annually for coach development in local communities, and ten grants of $10,000 each annually to high performance athletes and their coaches. These grants will be used to fund special projects that develop the skills and abilities of high performance and community level coaches. Visit www.coach.ca/makingdreamspossible for more information.
The Coaching Association of Canada unites stakeholders and partners (national, provincial and territorial sport associations) in its commitment to raising the skills and stature of coaches, and ultimately expanding their reach and influence. CAC (via the NCCP, NSOs and provincial and federal governments) empowers coaches with knowledge and skills, promotes ethics, fosters positive attitudes, builds competence, and increases the credibility and recognition of coaches. Visit www.coach.ca for more information about coach education and training.
Oshawa, Ontario (December 1, 2010) — Chevrolet, Buick, GMC and Cadillac posted retail sales increases in November, up 59.6 percent for the month and 26.6 percent calendar-year-to-date. All four brands continue to outpace Canada’s retail market growth by a substantial margin, with award-winning cars leading the way.
“Strong demand for our cars is clear evidence that our award-winning lineup is connecting with customers,” said Marc Comeau, GM of Canada’s vice-president of sales, service and marketing. “We have had sustained retail growth all year, in line with our targets, and are winning new customers with every new vehicle we launch.”
Chevrolet car and truck retail sales grew 65 percent in November, also the first full month of sales for the all-new Chevrolet Cruze. The Cruze, recently named the Best New Small Car (over $21,000) by Automobile Journalists Association of Canada (AJAC), has been met with strong customer demand, helping Chevrolet retail car sales grow over 92 percent. The Chevrolet Equinox continued to build momentum, with increased production added at CAMI and Oshawa earlier this fall in response to customer demand.
Buick continues to win new customers through world class execution. Its retail sales increased almost 77 percent in November, with its impressive, award-winning cars leading that growth. The Buick Regal, having recently won the AJAC award for Best New Family Car (over $30,000), posted month over month gains, after launching earlier this summer.
GMC posted a strong month, with retail sales growing 48 percent. GMC saw increases across its professional line-up, including award-winning crossovers like the Terrain, whose steep demand also drove production increases at CAMI earlier this fall.
Cadillac retail sales were up 28 percent in November, with the SRX continuing to lead sales growth. Cadillac launch products have performed extremely well, with the Cadillac CTS-V Coupe, launched earlier this summer, recently honoured with the AJAC award for Best New Sports / Performance Car.
November marked the start of the Chevrolet Season’s Best Event and the Buick GMC Holiday Bonus Event, offering holiday bonus cash on most new vehicles in addition to low financing rates and no payments for 90 days. Combined with the innovative Smart Purchase financing option, or attractive lease offers for Buick and Cadillac products, now is a great time to visit a Chevrolet, Buick, GMC or Cadillac showroom to check out GM’s leading range of award-winning, high-quality, fuel-efficient vehicles.
November 2010 Retail Sales Highlights
Chevrolet cars turned in a very strong month, up over 92 percent, driven by increases from fuel-efficient small cars like the Aveo and Cobalt, with a strong first month of sales by the Chevrolet Cruze.
Chevrolet crossovers and trucks performed well in November, with Chevrolet Equinox sales up 76 percent, and Chevrolet Silverado sales up 49 percent.
Buick delivered sales increases across its lineup, with car sales up almost 126 percent. This was led by LaCrosse, up 133 percent, as well as the all-new Regal. Enclave sales were up 21 percent.
GMC crossovers and trucks also posted gains, with the Ingersoll-built Terrain up 30 percent. Acadia was up 42 percent, and GMC Sierra was up 47 percent.
Cadillac sales were again led by strong customer demand for the SRX, posting 31 percent growth, its eleventh consecutive month of increases. CTS also performed well, delivering a 9 percent increase.
Total GM fleet and retail sales were up 33.7 percent compared to last November.
Oshawa, Ontario (August 4, 2010) — Chevrolet, Buick, GMC and Cadillac continued to build momentum in July, with retail sales increasing 69 percent, driving sales growth to more than 37 percent calendar year-to-date.
July marks the eighth straight month in which retail sales for GM’s brands increased year-over-year, demonstrating the continued strengthening of each brand in the marketplace.
“The continued strong consumer demand for our products reflects our commitment to design, build, and sell the world’s best vehicles,” said Marc Comeau, GM of Canada’s vice-president of sales, service and marketing. “The success of Chevrolet, Buick, GMC, and Cadillac each month further indicates our four brand strategy is working, helping build profitable sales in line with our targets.”
Chevrolet, Buick, GMC, and Cadillac delivered retail sales increases across the entire award-winning line-up, with launch vehicles continuing to hit the mark with consumers: Chevrolet sales increased 50 percent, Buick sales increased 11 percent, GMC sales increased 170 percent, and Cadillac sales increased 86 percent.
Building on this strong momentum, new offerings launching this summer and fall include the Buick Regal sport sedan, the Cadillac CTS Coupe, the Chevrolet Silverado and the GMC Sierra heavy duty pickups, and the much-anticipated fuel-sipping Chevrolet Cruze compact car. Each of these entries will set new benchmarks in their segments, bolstering the stable of new vehicles that are winning with consumers.
With employee pricing available continuing in August on most 2010 model year offerings and some 2011 models, now is a great time to visit a Chevrolet, Buick, GMC or Cadillac showroom to check out GM’s leading range of award-winning, high-quality, fuel-efficient vehicles.
July 2010 Retail Sales Highlights
Chevrolet cars continue to show strong growth, up 37 percent. The fuel-efficient Chevrolet Cobalt posted its sixth consecutive monthly increase, up 132 percent bringing the CYTD increase to 71 percent.
The Oshawa-built Chevrolet Camaro, recently announced as winner of the Edmunds.com Launch Breakthrough Award, and winner of the AutoPacific Ideal Vehicle and Customer Satisfaction Award (sport segment), delivered a 49 percent increase for July.
Strong sales growth for compact, midsize and luxury crossovers continues: Combined Chevrolet Equinox/GMC Terrain sales were up more than 78 percent, with added capacity coming online in CAMI and Oshawa to meet demand; combined Chevrolet Traverse, GMC Acadia, Buick Enclave sales were up 41 percent – their ninth consecutive monthly increase; Cadillac SRX was up more than 900 percent – its seventh consecutive monthly increase.
GM pick-up truck sales continued to grow in July as the economy strengthens: Combined Chevrolet Silverado and GMC Sierra sales increased 170 percent, their best July since 2005.
The Buick LaCrosse – a Consumers Digest Best Buy for 2010, an IIHS 2010 Top Safety Pick, and the winner of MotorWeek’s Driver’s Choice Award for ‘Best Family Sedan” – continues to post positive results and achieved its highest sales month in July.
Total GM fleet and retail sales were up 21 percent.
Segment exclusive OnStar with first-ever Mobile Apps
More interior room and cargo capability than Civic, Corolla and Mazda3
Best coverage in Canada: 5 year/160,000 km powertrain warranty
GM Canada press release
Oshawa, Ontario (July 15, 2010) – The all-new 2011 Chevrolet Cruze will arrive in Canadian dealerships this October, with a starting MSRP of just $14,995. The Cruze is designed to deliver segment-leading attributes most important to compact car customers including best in class fuel consumption* and safety. With two sophisticated and highly efficient 4-cylinder engines, both paired with 6-speed transmissions, the Cruze offers a fun, responsive and refined driving experience. Cruze also connects with today’s tech-savvy buyer and will offer the industry’s first-ever mobile applications through OnStar.
“With its segment leading attributes and impressive content for the money, the Cruze aims to change what customers have come to expect in a compact car,” said Marc Comeau, Canadian vice president of Chevrolet sales, service and marketing. “With more than 250,000 sales since its 2009 debut, the Cruze has been a tremendous hit with customers around the globe and we are convinced it will hit the sweet spot in the Canadian compact car segment.”
At launch, the 2011 Cruze will be offered in LS, LT Turbo and LTZ Turbo models, followed by a high-efficiency LT Eco model available in late 2010.
Cruze LS starting at $14,995, including:
Standard 1.8L Ecotec engine and six-speed manual transmission
The most standard safety features in the segment, with 10 air bags, StabiliTrak electronic stability control with rollover sensing, traction control, anti-lock brakes, collapsible pedal system, power rear-door child safety locks
Standard convenience features including, power windows, power door locks with remote keyless entry and driver information center with oil life monitor
Cruze LT Turbo starting at $19,495, including:
Standard 1.4L Ecotec turbo and six-speed automatic transmission
16-inch chrome fascia wheels
Air conditioning, cruise control and body coloured power heated outside mirrors
XM Satellite Radio with 12 months of service and an up-level radio display
Cruze LTZ Turbo starting at $24,780, including:
Standard 1.4L Ecotec turbo and six-speed automatic transmission
Standard six-way power driver seat, heated front seats and leather seating surfaces, leather-wrapped steering wheel and shift knob
Standard Bluetooth phone connectivity, USB port with audio interface, steering-wheel mounted audio controls, and remote vehicle start
Standard automatic climate control, auto-dimming inside rearview mirror, and ultrasonic rear-parking assist
17-inch alloy wheels
Major optional features on Cruze include:
In-dash navigation system with 40-gigabyte hard drive, enabling pause-and-play radio, downloading of audio CDs, or transferring MP3 files from a USB memory device
Pioneer Audio system, with nine speakers and 250-watt amplifier
RS Appearance package, including rocker mouldings, unique front and rear fascias, front fog lamps, rear spoiler and sport chassis
The Chevrolet Cruze is attractively styled (inside and out) and has been engineered to the highest quality and durability standards. In fact, Cruze has logged more than 6.5 million kilometres of customer durability testing across all major continents in the harshest geographical and climate conditions.
Cruze also offers customers more standard equipment and amenities than the competition. In other words, more car for your money.
Oshawa, Ontario (June 3, 2010) – Chevrolet today announced pricing for the 2011 Silverado HD, featuring key structural improvements plus enhanced performance and fuel efficiency for the Duramax diesel engine and Allison transmission. Aimed specifically at leading the segment in meeting the tough demands of HD customers, the new Silverado HD delivers best-in-class horsepower (397 HP), torque (765 lb-ft), towing (up to 9,863 kgs / 21,700 lbs) and payload (up to 3,015 kg / 6,635lbs). Chevrolet then added one more best – value – with the 2500 regular cab 2WD model starting at a base price of just $35,600.
“Heavy duty pickup customers have clear needs; they want rock-solid reliability plus maximum power and capability, at the best value possible,” said Truck Marketing Manager for Canada, Santo Giardina. “So with the new Silverado HD, Chevy delivered huge increases in power and capability while actually improving fuel economy with the Duramax diesel engine.”
An upgrade to the proven Duramax diesel engine (now B20 biodiesel capable), together with the Allison transmission adds $9,670. Not only does it deliver segment-leading capabilities, but also an estimated 11% improvement in fuel economy and a highway cruising range of up to 1,090 kilometres.
The 2011 Silverado HD also offers the latest technology in driver confidence and control features such as trailer sway control, smart exhaust braking, hill start assist and more. An all-new chassis, featuring a fully-boxed, high-strength steel frame combines with the enhanced powertrain to deliver segment-best towing and payload capacity.
The longest lasting, most dependable pickup truck on the road, the Silverado HD will be offered in work truck, LT and LTZ trim levels in Canada. Delivery to dealers is expected in early June. All models come with a segment-best five-year/160,000-km powertrain warranty.
Oshawa, Ontario (March 2, 2010) General Motors of Canada today posted strong retail sales performance for its four core brands – Chevrolet, Buick, GMC and Cadillac – which increased 97.9 percent in February, reflecting strong customer acceptance for the company’s newest vehicles.
“Driven by solid sales growth among our fresh line-up of fuel-efficient cars, cross-overs and trucks, we are very pleased with this continued strong sales performance – the third consecutive month, we’ve grown retail sales for our core brands”, said Marc Comeau, GM of Canada’s vice-president of sales, service and marketing.
Comeau added, “The Canadian-built Chevrolet Equinox and GMC Terrain compact cross-overs continue to resonate with our customers, up a combined 250 percent, as did our award-winning family of fuel-efficient mid-size cross-overs – the Chevrolet Traverse, GMC Acadia, and Buick Enclave which were up a combined 113.6 percent. And the Chevrolet Malibu, which was recently named a Consumer’s Digest Best Buy, continues to be a great success story in the mid-size car segment with sales up 43 percent in February. More
General Motors of Canada President Arturo Elias announced earlier today that the 2011 Buick Regal will be built in Oshawa for the North American market. Already running at capacity, the 2010 Camaro production line will be joined by the Camaro convertible and the Regal at the beginning of 2011. The Regal is based on the 2009 European Car of the Year, Opel Insignia.
This is huge news for GM Canada and the city of Oshawa certainly needs the boost. This ensures that many employees who have been laid off will go back to work soon.
OSHAWA, ON, September 16, 2009 – Today, General Motors of Canada announced a new Canadian “Cash for Clunkers” program offering customers up to $3,000 towards a new GM vehicle for Canadians participating in the Federal Government’s “Retire Your Ride” program.
“GM’s Cash for Clunkers builds on the success of GM Canada’s four year partnership with the Clean Air Foundation’s Car Heaven vehicle retirement program,” says Marc Comeau, vice-president, sales, service and marketing for GM Canada. “GM Canada was the first automaker to support the Clean Air Foundation in their efforts to remove older, higher-polluting vehicles from our roads in order to significantly reduce greenhouse gas emissions. In fact, over the lifetime of the Car Heaven program more than 58,000 older vehicles were retired.”
“GM has great new cars and trucks for drivers looking to retire their rides. The all new Chevrolet Equinox offers combined fuel consumption of just 7.8L/100 km beating all gas-only competitors in its segment. The GMC Terrain has great capability, engineering excellence and refinement and in addition to these great Canadian-built products, there are more vehicles to choose from like, Buick LaCrosse, Cadillac SRX and CTS Sportwagon,” adds Comeau.
GM’s Cash for Clunkers program provides qualified customers who are accepted into the Federal Government’s “Retire Your Ride” program, with a rebate of $500, $1,000, $2,000 or $3,000 depending on their choice of GM vehicle. The GM rebate is used towards the purchase or finance of an eligible 2009 or 2010 GM vehicle and is in addition to the incentives available through “Retire Your Ride”, including a $300 reward.
Retire Your Ride is supported by the Government of Canada, administered nationally by the Clean Air Foundation and delivered locally by environmental organizations in each province. Since February 2009, the Retire Your Ride program has permanently recycled almost 15,000 vehicles.
To qualify for GM’s Cash for Clunkers program, the retiring vehicle must be 1995 model year or older, in running condition, registered and properly insured for the last six months (12 months in B.C.).
General Motors of Canada (GMCL) is headquartered in Oshawa Ontario and employs 9,000 people nationwide. GM of Canada manufactures vehicles, vehicle powertrains, and markets the full range of General Motors vehicles and related services through approximately 700 dealerships and retailers across Canada.