All too often, motorsports sponsorship proposals go something along the lines of “Hey, can you give me some money to go racing? I’ll put your stickers on my car!” That just doesn’t cut it in today’s business world. The guys at Speed Academy clearly get it.
The eventual winners of the recent Ontario 1500, the Team Scion event consisted of David Pratte and Peter Tarach from Speed Academy in a wicked, supercharged, Scion FR-S. Not only did these guys put on a clean and consistent performance to take the overall victory, but they planned out a full social media strategy which included a video crew.
This is the first of their daily videos. I gotta say that when I saw that it was a full 12 minutes long, I was prepared to fast forward through most of it. I was pleasantly surprised to find a well produced, fun video which is full of action not only focusing on the team, but also including some great event coverage.
Sit back and enjoy. We’ll be sure to share the rest of the videos of this great event when they are released.
Source: Speed Academy