Of the seven concepts that Jeep has created for the 49th Annual Easter Jeep Safari, one deserves its own post: the Jeep Chief.
Based on the Wrangler Unlimited, the Chief is inspired by the original Cherokee Chief of the Seventies and Eighties. Those original trucks looked tough as nails and it seemed like every one I saw as a kid was covered in mud.
To ensure that the Chief is suitably badass off road, the Jeep concept team added a 2″ lift kit to the already tall Rubicon suspension, while going the other way and chopping 2″ from the greenhouse to give the body the raked look of the original.
Most of the other changes are cosmetic, with a surfer dude feel. The custom vertical slatted grille completes the look.
Come on Jeep – you have got to build this one!
A tribute to the classic 1970s era full-size Jeep Cherokee, this Wrangler-based concept vehicle evokes the west coast surfer lifestyle of sun and fun with a nod to nostalgic beach rides.
Custom exterior design cues include a vintage Ocean Blue exterior color scheme with a white, French Bread roof; a custom modified razor grille that the original Wagoneer made famous; halogen headlamps; removable sides for an open-air feel and flexible hauling; chrome front and rear bumpers and classic, 17-inch slotted mag wheels for a true ’70s vibe.
Jeep designers developed the Hawaiian themed interior complete with Jeep-designed “Surfer” pink, blue and white flowered cloth and leather-trimmed seats; vintage-style surf stickers on the center console and door handles; a Rosewood front-passenger grab handle and tiki-style shifter handle; and Uconnect 8.4-inch touchscreen media center.
The doors and windshield were chopped two inches and the Jeep Chief sports a selection of Jeep Performance Parts that include a two-inch lift kit with Fox shocks and front and rear Dana 44 axles with lockers, cold air intake and modified Rubicon rock rails. The Chief is powered by the 3.6-liter Pentastar V-6 engine mated to a six-speed manual transmission.