AJAC press release
FOR IMMEDIATE RELEASE – Vancouver, British Columbia – Wednesday, March 23, 2016
In an early afternoon press conference at the opening ceremonies of the Vancouver International Auto Show, the Automobile Journalists Association of Canada (AJAC) named the Mazda CX-3 as its 2016 Canadian Green Utility Vehicle of the Year (CGUVOTY).
The inaugural CGUVOTY award was presented by Kevin Corrigan, Chair of the Canadian Green Car Committee. The Mazda CX-3 achieved the highest score of the three finalists, winning over the Hyundai Tucson Fuel Cell Electric Vehicle (FCEV) and Honda HR-V. The three (3) finalists were announced in February at the Canadian International Auto Show in Toronto and “crowned’ with special green car toppers for the duration of the show. All will wear these same crowns in Vancouver, conveying their place in the running for the Canadian Green Car of the Year Award.
“We are very proud to accept the award for Canadian Green Utility Vehicle of the Year, which goes hand-in-hand with the Canadian Utility Vehicle of the Year award that AJAC presented to the CX-3 at the Toronto auto show,” said Kory Koreeda, President, Mazda Canada. “The CX-3 has proven itself to be an extremely capable vehicle, not only representing the style, vehicle dynamics and all-wheel drive that consumers are looking for, but also excellent fuel economy which allows consumers to have the best of both worlds – that is, capability in any weather without the fuel penalty often associated with owning an AWD utility vehicle.“
The Canadian Green Utility Vehicle of the Year entries were selected from eligible entries in AJAC’s Canadian Car of the Year program, and were chosen for meeting specific criteria for fuel economy, emissions, and other factors. All vehicles were initially evaluated in AJAC’s annual week-long “TestFest” event, where more than 70 of Canada’s top journalists drive and score category entries back-to-back on the same day, and in the same conditions. The Green entries were then re-evaluated under a separate set of specific Green Criteria, along with their original category scores. Vote tabulation and results were handled by international accounting firm KPMG.
Of the six entries for CGUVOTY, Honda, Hyundai and Mazda won over General Motors, Porsche, and Volvo for the three finalist positions.
“A Green vehicle isn’t always just the electric car, or the smallest car,” Kevin Corrigan says. “A fuel-efficient gasoline four-cylinder, or a six-cylinder luxury hybrid, can also be considered a Green vehicle in its segment of the market. Canadian consumers require environmentally-friendly transportation that meets their needs, whether it’s a small city runabout, or a large but fuel-efficient luxury product. Our intention with the Canadian Green Car of the Year program is not just to make consumers aware of environmental vehicles, but to know that we’ve tested them extensively and have chosen what we feel is the year’s best.”