In an effort to turn kids into little “brand ambassadors”, Kia released a flick called Super Racer Enzy though 100 theaters across Korea. The kids loved the flick so much that the company is planning to release it to the rest of the world.
The story is an adaptation of the same idea of Speed Racer and CARS, with the star in this case being a pizza wagon driver named Enzy. The trailer shows that things might get a bit weird by North American standards, when Enzy has a scary moment on track and one of his buddies finds himself with a big steamy pile on his head!
I’m not sure how this will go over with kids on this side of the pond, but you have to applaud any effort to get kids interested in cars.