One of the great thing about the interwebs is the ability for advertisers to create longer format spots that are more content driven than they are product driven. This new clip from Ford is a great example.
They sent a bunch of consumers out on the road in new Ford products, with the requirement that they were to take the vehicle through a local car wash along the way. Their destination was not your usual car wash.
I probably would have had a coronary event if this happened to me, but it is pretty funny watching other people having the crap scared out of them!