Waterloo, Ontario resident Amy Castell races in the growing Toyo Tires F1600 Championship series for 1,600 cc open wheel racing. In this fantastic short by KarmaComa Studio Inc. Castell talks about what it is like to be a woman racing real race cars and what she would like to see more of in Canadian racing.
“What I’d really love to see in Canadian racing in general, and particularly in the Ontario and Quebec regions, is more people coming out to support the local businesses who are supporting the drivers themselves.”
That somewhat simplistic view is the response of a lot of racers, who think that the fans should and will come out, just because there is great racing on track. The reality is that to have fans, somebody has to tell them that there is something exciting going on. Businesses aren’t supporting racers out of the goodness of their hearts, they are making a business decision to spend money to gain exposure to their brand.
Fortunately, Castell and family and KarmaComa are on the right side of the problem, as creating compelling content like this is exactly what needs to be done to get fans to the track. Digital content, pushed like crazy through social media is the most cost effective way of spreading the message not only for the sponsor, but for the sport.
Source: KarmaComa via YouTube