If you have followed auto sales in Canada in recent years, you may be aware that the passenger car market is shrinking at a somewhat alarming rate. Just this year alone, passenger car sales have dropped by 5.5 per cent, while the entire vehicle market is up by 2.7 per cent. The B-car segment, which consists of sub-compact cars is just a tiny portion of the overall market.
The powers that be at Mazda Canada have studied the numbers and have decided that the market does not warrant bringing the little Mazda2 to this country.
If you really had your heart set on buying a Mazda2, you can still get the sedan version from a Toyota showroom in the form of a Yaris.
Mazda Canada press release
RICHMOND HILL, ON (Nov. 16, 2015) – Following a thorough evaluation of the B-car segment, Mazda Canada has decided not to launch the new generation Mazda2 in Canada.
The opportunity for success in the subcompact segment is rapidly shrinking as the segment has lost considerable share of the market this year. Consumers have indicated a strong shift in their preferences towards crossover segments, especially in the new subcompact crossover segment which is one of the fastest growing segments in Canada this year and is far outpacing the market.
This decision will allow Mazda Canada to focus our resources on the biggest growth opportunity, which is our CX line of crossovers, including the CX-3, CX-5 and an all-new CX-9 which will debut at the Los Angeles Auto Show on November 18, 2015.