Dearborn, Mich., Nov. 1, 2010 – Whether you’re looking for the perfect gift for the Mustang lover in your life or just want to show your pride for the Ford vehicle you drive, a new online store launched by Ford Motor Company on eBay Motors will provide enthusiasts around the world with access to the items they want in one convenient place.
The redesigned website, www.store.ford.com, now provides access to an eBay Motors online store that offers products at a stated price for customers shopping on the U.S. version of the eBay site. In the coming months, links to more and more global eBay Motors stores will be added, and each online store will reflect the vehicles and brands that are most popular in its corresponding region.
“eBay Motors involvement gives us the power to reach customers around the world,” said Regina Watson, Ford licensing manager. “We’re taking a global approach to our online store, and truly integrating various parts of the world. So no matter where you live, as long as you can access the eBay site, you can see what products are available for sale.”
Besides the convenience factor, the store offers plenty of merchandise to satisfy Ford enthusiasts worldwide.
“Ford is a 100-year-old iconic brand that resonates with our most die-hard automotive enthusiast,” said Famous Rhodes, director, parts and accessories, eBay Motors. “This opportunity opens up everything Ford, from pool tables to clothing for our enthusiasts to express their love for the Ford brand.”
To power the store, Ford partnered with ChannelAdvisor, a software and services provider that helps retailers sell through multiple online channels. Through ChannelAdvisor’s eBay management platform, Ford’s official licensees’ products will be aggregated in one store on eBay, unifying a typically fragmented market to improve the shopping experience and product selection for buyers of Ford merchandise.
In the future, Ford hopes to keep adding more products to the site to make it one-stop shopping for Ford fans.
“Our goal is to become a hub for all items that Ford enthusiasts would want to buy – including restoration parts and vintage shop manuals,” said Watson.
Action at SEMA
To help celebrate the launch of the website, a pool table shaped like a Mustang will be on display on the Ford stand and available for auction Nov. 2-5 at the SEMA show. All proceeds from the auction will benefit JDRF (Juvenile Diabetes Research Foundation).
The Mustang pool table is molded from a 1965 Mustang and comes complete with working lights, alloy rims and wheels and chrome decals, bumpers and hardware. A professional billiard player will even be on hand all week to show off just how much fun the table can be.
Ford is teaming up with eBay Motors and ChannelAdvisor for the auction, and visitors can bid on the table at computers surrounding it. eBay Motors also will have screens in its booth monitoring the auction throughout the show, which will end when the SEMA show comes to a close.