A couple of weeks ago, the NASCAR community here in Canada was less than surprised to learn that Canadian Tire would be pulling out of all motorsport activities, and would no longer be the title sponsor of the NASCAR regional series here in this country after the 2015 season. That announcement led to obvious speculation about the company’s support of the #22 Dodge of two time series champion Scott Steckly. The question wasn’t if, but rather when.
That answer came this afternoon with a release from 22 Racing reporting that Steckly would be without a title sponsor for the 2015 season, which starts on May 17, ironically at Canadian Tire Motorsport Park. 22 Racing will continue to field a car for Alex Tagliani and is on the lookout for another driver to take over the driving duties in the #22 full time.
Gallery: Scott Steckly at CTMP and Barrie Speedway in 2014
22 Racing press release
STECKLY WITHOUT TITLE SPONSOR FOR 2015
Canadian Tire have made changes to their plans in 2015 and into 2016 and those are having a direct impact on Scott Steckly and his future in the NASCAR Canadian Tire Series. While it was reported in the Globe & Mail a few weeks ago that Canadian Tire would leave the series at the end of 2015, their decision has impacted Steckly immediately as they discontinue their partnership effective this year.
“I am really proud to have represented Canadian Tire for the past six years,” said Steckly from his Milverton, Ontario race facility. “We feel we have done a great job for them over the years, while meeting a lot of terrific people and forming lasting relationships along the way. We can do nothing but respect their decision and move on.”
Steckly is the only three time NASCAR Canadian Tire Series Champion, with 16 wins, 13 poles, 59 top five and 72 top ten finishes. He is among the leaders in every category that NASCAR tracks.
“We will continue to field the #18 EpiPen entry of Alex Tagliani and possibly another full time ride out of the 22 Racing stable. However at this moment I may have a limited role behind the wheel of my ride,” stated Steckly. “My cars are all ready to go and we continue to work to find partners but at this point we do not have enough funding to complete the full season,” he added. “With Canadian Tires help we are continuing to work with their vendor community to form partnerships for 2015 and beyond.”
22 Racing has some very interesting and unique sponsorship options available that are really designed to help build both a company’s brand on the track as well as help generate sales off the track. We are interested in talking with anyone who may be interested, no matter the budget.
Scott would like to thank his long time partners who are continuing to sponsor his 22 Racing Team in 2015.
The NASCAR Canadian Tire Series is the only National motorsports program in Canada with eleven events across the Country from Alberta to Nova Scotia. For more information visit nascarhometracks.com
More information on Scott Steckly and 22 Racing can be found on their website at 22racing.ca or on Twitter @ScottSteckly22 or you can Like the 22RacingTeam fan page on Facebook.
Photo credit: Gary Grant