Toronto, December 2, 2010: Bullfrog Power®, Canada’s 100 per cent green electricity provider, announced today that Nissan Canada will bullfrogpower its Canadian head office with 100 per cent locally produced renewable electricity. Building on a strong commitment to environmental sustainability, the company is choosing green power as part of its plan to become an eco-innovator in the automotive industry. Through the decision, the company is reducing its carbon footprint and supporting the development of new wind power in Ontario.
“At Nissan Canada, we strive to provide our customers with innovative products that contribute to the development of a sustainable mobile society,” said Allen Childs, President, Nissan Canada. “Choosing renewable electricity for our head office is an important part of our plan to reduce our environmental impact across all facets of our operations.”
Through the agreement, Bullfrog Power’s generators inject renewable electricity onto the regional grid to match the amount of power Nissan Canada’s head office uses. In Ontario, Bullfrog’s electricity comes exclusively from local wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogoM program—instead of from polluting sources like coal, oil, natural gas and nuclear. Across Canada, Bullfrog Power uses the collective demand of its customers to help support the development of new renewable generation.
Since 2006, Nissan has been implementing a number of key initiatives as part of its Nissan Green Program to reduce its environmental impact. Its sustainability plan is centred on three key goals: reducing its carbon dioxide emissions at every stage of its business—from research to disposal; helping to protect air, water and soil by implementing targets to restrict the use of toxic chemicals in its vehicles; and improving its resource recycling both at the production stage and at the end of the vehicle’s lifecycle. Nissan will bring the NISSAN LEAF, its 100 per cent electric vehicle (EV) to Canada in 2011. The organization is also helping to create a mobility system for its EV customers that includes infrastructure for charging and recycling programs for electric vehicle batteries.
“We applaud Nissan Canada for reducing the environmental impact of both its products and its operations, and for supporting green power in Canada, “ said Tom Heintzman, President, Bullfrog Power. “The company is sending a strong message to the automotive industry and its customers about the importance of making green choices that help us improve air quality and address climate change.”