Consumers Get Up Close and Personal with Nissan’s All-New JUKE
Nissan Canada press release
This week, Nissan Canada Inc. (NCI) launched its new microsite for the much-anticipated Nissan JUKE Sport Cross. The website provides a unique look at the all-new JUKE, which arrives in Canada this fall and already has many Canadians talking, with its bold styling and performance technology usually reserved for premium vehicles. While consumers will have to wait until fall to drive the newest addition to Nissan’s line-up, they can do just about everything else at www.nissan.ca/juke.
“JUKE has already generated a lot of buzz because of its bold styling, which is a breath of fresh air to the segment,” said Mark McDade, Director, Marketing with Nissan Canada. “Until people can get behind the wheel and try JUKE for themselves, the microsite will allow them to interact with the vehicle and learn all about it – from the inside out.”
The new site features a 360 degree view of the vehicle which can then be expanded into closer looks in four categories – styling, adaptability, technology and performance. Also available on the site are product photos, videos and technical specs.
“We use four words to describe the new JUKE – distinctive, independent, adaptive and confident – and this is reflected in the new interactive microsite,” said McDade.
Nissan JUKE combines the best qualities of a sporty sedan and an SUV, and will provide a unique option within the automotive market with its aggressive style. With a standard 1.6-litre Direct Injection Gasoline (DIG) turbo engine and an advanced torque vectoring all-wheel drive (AWD) system, JUKE offers performance and technology usually reserved for premium vehicles.
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